A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, "Business to Business Marketing" aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.
A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, "Business to Business Marketing" aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.
Features
: Business- To- Business Marketing: Analysis and Practice